St. Louis College Girls

"The 17 girls pictured above [below] are in women's seventh heaven, for they are criticizing clothes which other women will wear." Or at least according to the October 1944 LIFE article College Critiques. Perhaps not the most feminist of statements but considering it's 1944 I'll overlook it and simply state that I enjoy the images nonetheless.


The gals above were selected for a Junior Board of Review, a concept the R. Lowenbaum Manufacturing Co. of St. Louis initiated in 1941 at Washington University. The idea was essentially a focus group with a prestigious name, in which the board met to discuss opinions on the company's up-coming junior lines. And so they judge...


It was difficult to stop adding photos to this post, there are just so many great shots from this set! Have a search through the LIFE Photo Archive if you're yearning for more as I tend to.